Jill Murphy, Principal Researcher
Jill Murphy has over 20 years of experience developing unique, proprietary consumer insights for leading companies across a range of industries. Jill specializes in qualitative research and strategic planning. Jill has extensive experience conducting ethnographic immersion, focus groups, in-depth interviews as well as innovative blog-based research.
She has worked as a Strategic Director at Cheskin Added Value and an Account Planner at Publicis Hal Riney and Partners. She has her Masters Degree in Integrated Marketing Communications from Northwestern University. She has used innovative research to guide product innovation, design and brand strategy for a range of companies including The Coca Cola Company, Earthbound Farm, Cisco, eBay, Electrolux, Genentech, Google, Kao Brands, McNeil Consumer Healthcare, Microsoft, Pepperidge Farms, and Whistle Labs.