Creating effective marketing communications requires one to have a solid, baseline under-standing of good advertising. Because there is so much to know in the digital world and because people enter this field from so many different backgrounds, it’s not unusual for the basic tenets of advertising to be overlooked, causing missed opportunities and less than optimal results.
If you’re among the many digital design teams that have not had formal training in advertising or have not worked in a traditional advertising environment for any length of time, we hope to equip you with new knowledge and methods to bring your communications up a level or two.
What’s included:
