For over ten years, Mighty has been delivering superior, end-to-end design & engineering solutions for complex, electromechanical hardware products, with a laser-focus on our client’s success.
Throughout 2025, we reflected deeply about what true product success means—from a founder’s perspective. At the center, there must be an excellent product; one that is truly desirable, viable and feasible. But a great product alone does not ensure success. Other critical factors impact the outcome.
“People don’t buy things. They buy stories.”
Just as leading minds in health-sciences focus on the whole human to truly understand our complex nature and the interconnectedness of everything affecting our well-being, we zoomed out, widening our lens to consider the entire experience. In doing so, we were reminded of a well-known marketing axiom; people don’t buy things. They buy stories.
People like to think of themselves as rational actors comparing specs and prices, but in reality, they are emotional creatures who use logic to justify their "story-based" impulses. When someone buys a product, they aren't just buying a physical object; they are buying who that object makes them become or what it says about them to the world.
Realizing this, we began thinking about how we could work with our rich network of collaboration partners to better support our most deserving clients to realize their product vision. This resulted in an even bigger idea—the acquisition of Brinton Design, a like-minded boutique brand marketing agency with capabilities that significantly extend the value we offer clients beyond the conventional end points of the product development lifecycle.
Redefining ‘full-service’
With that, we are proud to announce, as a complement to our end-to-end product development expertise, Mighty Studios now offers comprehensive brand strategy & development, digital experience design, and 360º brand marketing services. Learn more >
Under the leadership of Tony Brinton—a thirty-year veteran of strategic brand marketing and a pioneer in the development of what we recognize today as the established practice of user experience design—we’re confident in saying that the quality of the services under our expanded offering meets and exceeds the standards of excellence one expects from the most esteemed global firms. The key difference: our version maintains the lean model Mighty has always embraced, allowing us to work with greater speed and agility than the monoliths. When you partner with Mighty Studios, you travel light and fast—to your future.
Accessing the secret sauce
With this exciting development, we’re now operating from a holistic brand mindset more than ever before. With an eye on the big picture, multi-disciplinary teams work under one roof, in harmony across work streams, together shaping the narrative surrounding the product concept in a way that connects deeply with the target buyer’s functional and emotional needs, and drives preference for the brand. Thinking this way is the key to accessing the intangible je ne sais quoi that captivates minds and hearts. Working from this mindset is what makes Mighty unique in the product development space.
Lighting the path
We’re beyond excited to explore opportunities with current and future client partners to help them thrive to their potential. To learn more, have a look around our refreshed website, and read about our expanded capabilities and the massive value that just a few, tight-knit experts at the top of their game can deliver.
We’re small but powerful. We’re Mighty.
